Otis’s Kindle Notes & Highlights

Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

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given three choices, most people will take the middle choice

Otis Chandler

Totally true in pricing and negotiating.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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